Personal Selling Memoderasi Nilai yang Dirasakan dan Harga terhadap Revisit dengan Mediasi Kepuasan Konsumen Holland Bakery

The current business in Indonesia, especially the food sector, has grown rapidly over time. Based on environmental phenomena, bread is one of favorite foods to replace rice. millennial generation tends want try everything they see internet, for example, which food. Various kinds bakeries spread across sales Holland Bakery always occupy third position. offers a variety interesting products consumers. This study aims examine relationship between perceived value and price repurchase intentions through consumer mediation moderated by personal selling. research uses quantitative methods. Sampling this used Non Probability Method with purposive technique. population community Bekasi district. samples obtained were 100 respondents, data analysis using regression. proves that: 1. can encourage consumers bakery products. 2. Prices set repurchase. 3. felt creates feeling satisfaction, so that it repurchasing. 4. producer 5. A high level satisfaction 6. Personal selling direct role customer Bakery. 7. play strengthening intentions.